Sheida has obtained her skills and knowledge in the digital space partly due to her Master's degree in Business Communications and Media, as well as her close connection to Gen Z through her regular use of social media and up-to-date awareness of the latest trends. Her expertise in the beauty industry allows her to share insightful tips and tricks with her audience, from skincare routines to makeup tutorials. With a keen eye for detail, Sheida is dedicated to helping her followers feel confident and beautiful in their own skin, whilst being open and honest about her own insecurities too. 

What really sets her apart is her ability to go beyond the surface and tackle deeper, more relatable topics. Sheida is known for her grounded and humble personality, making her approachable and easy to connect with. She uses her platforms to start meaningful conversations around common issues that young adults face, and she does so with a level of transparency that makes her audience feel heard and understood. To take this to a next level, she started her podcast 'That's What Shei Said' . Whether you're a beauty enthusiast or simply looking for an online best friend, Sheida is your go-to source. Sheida Alhoei has been signed with Scala Management since 2023.